perfection requires a touch of madness

perfection requires a touch of madness

Nice ad concept here, could be the next title for my blog thingymajigo.

A vast modern open-plan design centre is the backdrop to a subtitle which declares that all of the actors in the commercial are real SEAT employess. The young people are seen grappling with design concepts each in their own oblique ways, as another screen message advises that ‘perfection requires a touch of madness’, before the new Ibiza is unveiled on the factory floor and announced by the narrator.

Music – Specially commissioned by Seat
Title – Madhouse (Not available to buy)
Creative Agency – Grey
Director – Jan Wentz
Creative – Johnny Biggins, Jason Bramley
Production Co – Treibstoff (Hamburg)
Post Production – NHB (Hamburg)